PR + Brand Marketing Consultancy
STRATEGIC STORYTELLING
BRAND BUILDING
About Holly
I started my career telling stories as a reporter for a CBS affiliate and found my passion in shaping narratives behind the scenes. That led me to Covet PR (now Power Digital), where I worked with then-emerging brands like Banza, Birch Benders, and EPIC Provisions, helping them grow from challenger to category leader.
Since then, I’ve spent over a decade immersed in the world of purpose-driven consumer brands, leading PR campaigns through the lens of big-picture brand strategy. More than 20 CPG companies have partnered with PlantedSeed as an extension of their marketing teams, spanning tactics from earned media to C-suite thought leadership.
Today my work sits at the intersection of storytelling, brand strategy, and strategic awareness that actually moves the needle. I help my clients build momentum by defining where and how they show up — using a fresh approach every time, not an outdated, copy-paste playbook.
On a personal level, I’m passionate about playing a role in improving the food system, protecting the planet, and amplifying brands that can support consumer wellness at-scale.
Sample Client Experience
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wildwonder
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OWYN
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Beyond Good
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FOND Regenerative
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The Cumin Club
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GoodOnya
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Petaluma
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Heraclea
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Wholly Veggie
Services
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Media Relations
Pitching is just the beginning. We blend compelling storytelling, affiliate strategy, and deep media relationships to land coverage that builds credibility, drives traffic, and converts curiosity into loyalty.
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Big Picture Strategy
Modern PR goes beyond earned media alone to define ROI. We use market insights and cultural context to build unique campaigns that make sure your message reaches the right audiences.
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Thought Leadership
Your founder and C-Suite leadership have perspectives worth sharing. We use industry knowledge to help them identify the right topics for the right channels and with a point of view that reinforces authority.
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Strategic Seedings
From targeted influencer giftings to large-scale event takeaway bags, we hand-pick the right opportunities that will get your products into the hands of influential tastemakers and target audiences.
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Partnerships
We don’t just stop at earned media to reach new audiences and strengthen brand relevance. We align clients with like-minded brands and organizations to create culturally relevant moments.
Results
We frequently share campaign wins on Instagram. Case studies are also available upon request.
